Broadcast Design 1:16
Client: TURNER BROADCASTING
Director: MEINDBENDER
Animation: MEINDBENDER
“Create something really cool.“ With that four-word brief from Cartoon Network, Meindbender Animation Studio in Göteborg, Sweden were off and running on this spot to air across Europe, the Middle East and Africa.
Meindbender CD Olov Burman: “In our earlier work we tried to keep everything simple, just one or two characters in a simple environment. But this time we went for a much more complex world: two characters on a moving boat, cloth fur, and water simulation in almost every shot.
“We had not worked with simulations much before and had to bring on experts in the different areas. The bent water surface proved to be very tricky, and in the end we simulated the water in a flat world that was then bent into place using a lattice.
“We wanted the characters to be animated in different styles. With the Parrot we went for a cartoony/2D kind of animation. With the Pirate, who is based on an upside down human mouth, we wanted a quite realistic animation style - almost like a puppet on your hand that you were acting with.
“A lot of work went into the Parrot rig, adjusting techniques we had used in earlier work for the parrot’s ’2D’ way of moving. This included different sets of wings depending on his pose. Different meshes for the body, one with no mouth and one with mouth. Duplicate sets of eyes on the back of his head that we could un-hide when he turned his head, plus lots of squash and stretch controls.“
Toolkit Maya, Mudbox, After Effects, 3D-Coat, Maxwell Render
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