Key Colors for S/S 25: Future Dusk (Coloro 129-35-18)

In partnership with WGSN, we unveil the Key Colors for S/S 25. This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty. Color of the Year for 2025, Future Dusk (Coloro 129-35-18) is a dark, moody and intriguing hue, sitting between blue and purple. Future Dusk has a sense of mystery and escapism, and provides a move on from the powerful dark purple of Midnight Plum – a Key Color from our A/W 24/25 forecast. Future Dusk’s surreal and otherworldly qualities align with the influence of the second space age, giving it a celestial appeal. It also feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change. It offers a fresh take on dependable dark blue, and manages to feel simultaneously familiar and futuristic. To find out more about the Key Colors