Applied Behavioural Scientist | Patrick Fagan | BIG PICTURE INTERVIEW SERIES

Sign up for more content like this: Donate: Patrick is an accomplished applied behavioral scientist with over a decade’s experience ‘turning minds into money’. That is, he takes psychology academia and practically applies it in the real world. We spoke together on a panel and I was impressed by his presentation in dissecting the behavioral strategies used by the WHO and governments during the covid period. For over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of social influence techniques. In this candid personal interview he describes his personal dilemma working in an industry using methods to ’nudge’ the public opinion for clients. He comments on the difference when rendering his service to a company to sell products, such as Coca Cola, where it’s clear and honest in the mission to sell products. But when governments worldwide embark on a moral crusade under the banner of a public health emergency, this raises serious concerns for the direction of society. With CBDCs and digital IDs being pushed heavily now, free society is under imminent danger of being lost. When the WHO was coordinating lockdowns, masks and the jab rollout using sophisticated psychological messaging strategies, Patrick could see the strategies used clearly. In this interview he dissects the science of social influence governments, industry and oligarchs used against our better judgment. This interview is truly a graduate/executive level lesson on the science of social influence from one of the industry’s best. “The point of propaganda is not to change people’s minds, but to humiliate them, to show them who’s boss. So maybe by building up hope and letting it down again, that’s what people are doing.“ Patrick feels that “I think voting is the illusion of control or the illusion of choice. It creates false hope. It makes people think that they have a say and they have control in a system that they don’t. And it also has a kind of cathartic effect. So anthropologically, there’s something called the killing of the King in a book called The Golden Bough, But there’s kind of this anthropological ritual where we see leaders as kind of a scapegoat and we vent their frustrations onto them... If people realized that that would be very dangerous to the power structure.“ “You have to have these two sides that feed each other and the most powerful thing you can do is kind of step away from that... The only dogs that Pavlov couldn’t conditioned were those who didn’t even pay attention to the battles in the first place... So the best thing is try not to engage with it at all. So I spoke to a magician for my new book and I asked him how do you not get tricked by magicians? And he said, If you don’t want to get tricked, don’t go to the show.“ Learn from this interview. Take notes.