Chasing the Red Bull

You’re in the lift line. On the opposite side is one of those Blue, Red, and Silver shiny helmets. But who could it be?? Johnny? T Rice?! screw it, you can do better. Where’s your helmet? “The Helmet“ is a status symbol that has come to determine one’s ability to excel in the action sports industry. It is this pinnacle of rad that is sought after. Chasing the Red Bull is a prolonged path down the rabbit hole for one maddened skier. Filming By Ross Downard Greg Bej Chris Segal Produced By Giray Dadali