Representations of Gender in Advertising

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine. We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals. References to the statistics: Dines & Mumez - Gender, Race and Class in Media: A Text Reader Levin & Kilbourne - So Sexy So Soon