Mercedes Generation EQ concept - design

“Generation EQ is hot and cool,“ says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.“ The monolithic basic form of “Generation EQ“ unites the genes of an SUV with the dynamic character of a coupé and a dash o