Predicting the future in this industry is NOT easy. But in this week’s episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up!
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A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
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Timestamps:
00:00 Pre-Intro
02:18 Intro
05:15 2023 Prediction 1 - SEO in 2023
11:00 2023 Prediction 2 - Generic links
17:03 2023 Prediction 3 - Google updates
21:37 2023 Prediction 4 - Ads rush
24:06 2023 Prediction 5 - SEO is dead
29:17 2023 Prediction 6 - AI in content creation
33:56 2023 Prediction 7 - Building an authentic brand
38:44 2023 Prediction 8 - UX vs content
43:31 2023 Prediction 9 - Google Shopping queries
46:47 2024 Prediction 1 - Split in SEO industry
51:10 2024 Prediction 2 - Ranking volatility and stability
54:10 2024 Prediction 3 - Domain relevancy
58:45 2024 Prediction 4 - Parasite SEO
01:02:11 2024 Prediction 5 - Link-related algo update
01:05:36 2024 Prediction 6 - SGE
01:06:58 2024 Prediction 7 - GPT-5 & Gemini content
01:11:39 Christmas Bonus!
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