Before designers like Shepard Fairey started his ubiquitous Andre The Giant has a posse and the “OBEY“ phenomenon, Russian artist and graphic designer Alexander Rodchenko was blazing a trail and forging a path forward for contemporary graphic design. To say that he and other Russian Constructivist “influenced“ contemporary design would be an understatement.
Ben wanted to learn more about Art History, so Chris gave him a homework assignment on Alexander Rodchenko. His work continues to inspire logos, posters and other design works today. Whose work inspires you?
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0:46 Alexander Rodchenko: 1891-1956
1:19 Dance. An Objectless Composition - 1915
1:47 Construction No. 127 1920
2:08 Pure Red Color, Pure Yellow Color, Pure Blue Color (The End Of Painting 1921)
2:34 Alexander embraced the idea that artists and designers as engineers over asthetes (people who value asthetics)
3:13 Rodchenko is known as a father of constructivism (Spatial construction No. 12 - 1920)
4:57 Switch from fine art into design/purpose (B
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