John Berger / Ways of Seeing , Episode 4 (1972)

A BAFTA award-winning series with John Berger, which rapidly became regarded as one of the most influential art programmes ever made. In this programme, Berger analyses the images of advertising and publicity and shows how they relate to the tradition of oil painting - in moods, relationships and poses. Ways of Seeing is a 1972 BBC four-part television series of 30-minute films created chiefly by writer John Berger and producer Mike Dibb. Berger’s scripts were adapted into a book of the same name. The series and book criticize traditional Western cultural aesthetics by raising questions about hidden ideologies in visual images. The series is partially a response to Kenneth Clark’s Civilisation series, which represents a more traditionalist view of the Western artistic and cultural canon.