Netflix - Un Air De Noël Case Study #netflix #case #ambient #radio #christmas #sing #song #serials

We all love Christmas carols. But not when you have to keep listening to them. So for Netflix’s first Christmas in France, we made Xmas completely change its tune... We started with a radio campaign that quickly went viral and generated media buzz. We then went on to create online videos people could share with their friends. This was followed by a group of carolers actually going from door to door surprising people right at their doorsteps. And finally, just a few days before Christmas we treated France