Volvo - For Life // AI generated commercial

Idea, prompting, post-production by me. This is a fan-made spec ad and not an official Volvo advertisement. This is a test for trying out the RunwayML Gen-3 Alpha model for commercial purpouses. All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit was done (logo, license plate, or if I really liked a shot but there were two cars present, etc). Altogether I spent less than 24 hours working on this video - Gen3 is only out since 1.5 day ago - this includes generating the clips, selecting them, editing them to a coherent story, retouching and sound design. Is this a big step-up from Gen-2? Definitely! Gen-2 was a great experiment but Gen-3 is something that will change the industry. Pricing wise some people say it’s expensive but I think if you go for the unlimited plan it’s worth the money. I just can’t wait for the feature updates including image prompting and director mode! instagram link