Shape Shifting | Panoply | OFFF HIVE

A breakdown of Panoply’s project for Herradura, covering the unconventional transition techniques. Simon Holmedal is a Partner and Director at Panoply. Over the last few years he has worked on countless ambitious projects crossing and merging the borders of design and visual effects. He’s also a global leader in VFX led motion design, speaking at international conferences such as OFFF, UsByNight, Playgrounds and FMX about his exceptional love of anything procedural.