TOMMY HILFIGER, FA21 | FASHION FILM PRODUCTION | ASTUDIO

Fashion, fun, and authentic flavor come to life in this light-hearted, laid-back video production for an iconic fashion brand, Tommy Hilfiger.  THE BRIEF Leading fashion brand Tommy Hilfiger wanted to introduce its footwear and accessories store to the general public with social media content that captured the spirit of the brand while showcasing the cool shoes, boots, bags, hats, and socks that were now on offer. OUR APPROACH Tommy Hilfiger is all about classic American cool with a preppy twist – its bold colors meet elevated streetwear. To extend this brand essence to their footwear and accessories store we took to the streets, shooting in the trendy Dubai Design District, as well as skate parks and other public recreational areas. The shots switch between capturing the distinct Tommy Hilfiger style and punchy close-ups of the shoes and accessories. The end result is casual, easy-going, cool, and totally on brand. THE RESULT The film was successfully used for in-mall screens,