The Look are an English pop band, who had a number six hit single in the UK Singles Chart with “I Am the Beat“ in 1980
From Ely, Cambridgeshire and originally named The Kreed, the band changed their name to The Look when they moved to London. Their lead singer and frontman was Jonny Whetstone (born c. 1955). The band’s 1980 debut single, “I Am the Beat“ was a Top 10 hit, peaking at No. 6 on the UK Singles Chart. After the minor follow-up hit “Feeding Time“ (No. 50, 1981), their third single “Tonight“ failed to reach the charts.
The singles, and self-titled album, were released on the MCA Records label. Further singles including “Three Steps Away“ also missed the Top 75. The group moved to Towerbell Records, an indie Look disbanded in 1983
The Beat reached no 5 in the Dutch Tipparade on 14 March 1981
This TopPop recording (apologies about the video quality) was broadcast on January 30, 1981
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Broadcast date: 1981-01-30
This is to let you know that the video recording of the video clip was originally recorded by AVROTROS Broadcasting. AVROTROS Broadcasting hereby warrants and represents that it is the sole and exclusive owner of the physical film and/or videotape footage in this video clip.
The performance of the artist(s) in the clip was filmed and recorded with the written consent of the artist(s) and their representatives.
AVROTROS is a Dutch radio and television broadcaster, founded in 2014 from a merger of AVRO and TROS. From January 1st, 2014 the name of the merged broadcaster was used in joint programmes. AVRO was founded in 1923 as the Netherlands first public broadcaster. TROS started broadcasting in 1964. Toppop was a weekly AVRO pop program that was aired between 1970 and 1988.
AVROTROS Broadcasting
PO Box 2
1200 JA Hilversum
The Netherlands
TopPop was the first regular dedicated pop music TV show in the Dutch language area. Dutch broadcaster AVRO aired the programme weekly, from 1970 to 1988. Presenter Ad Visser hosted the show for its first fifteen years.
World famous music artists performed on TopPop: ABBA, 10CC, Bee Gees, The Jacksons with Michael Jackson, David Bowie, Earth & Fire, Queen, Golden Earring, Boney M, KC & The Sunshine Band, Chic, Donna Summer and many many more.
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