“THE MODERN WAY“ 1940s JAM HANDY BAYER-SEMESAN PESTICIDE SALESMAN TRAINING FILM 92014

Want to support this channel and help us preserve old films? Visit Visit our website This black and white early 1940’s sponsored film produced by Detroit Michigan’s Jam Handy Organization for Bayer-Semesan uses the character of a gregarious, magically-appearing salesman from a bygone era to evaluate modern changes to the profession of agricultural fungicide salesmanship (TRT 18:40). Opening Titles: “Bayer-Semesan Company Incorporated Presents” and “The Modern Way” (0:07). Title scroll: “...We take off our hats to those dashing knights of the sample case…” (0:30). A magazine article, “Then and Now” depicts a traveling salesman in 1890’s dress, smoking a cigar. Pull back to reveal a man reading the article in an office. With a dissolve effect, the salesman from the magazine appears in the office before him and offers a cigar (1:04). The 1890’s salesman introduces himself with back-slapping, pinstriped bravado (1:46). Montage: An elderly woman inspect