adidas Originals// ORIGINAL is never finished

adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original. “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ’It’s not where you take things from — it’s where you take them to.’“ — Jim Jarmusch Cast Song: Remix of “My Way“ by Frank Sinatra recreated by Human Snoop Dogg in “Doggystyle“ Stormzy in “Trap Syrup“ Mabel in “Tunnel“ Kareem Abdul-Jabbar and Brandon Ingram in “Raining Basketballs“ Dej Loaf in “Inflated“ Dev Hynes in “Mirrors“ Gonz and Lucas Puig in “Lucas & The Gonz“ Petra Collins in “The Birth of Venus“ Client: Adidas Originals General Manager: Arthur Hoeld Global Vice President, Brand Communications: Alegra O’Hare Global Director of Communications, Brand Marketing: Jenny Pham Senior Manager Communications: Edi Borrelli Senior Director, Global Brand Marketing Operations and Creative Shoot Production: John van Tuyll Shoot and Production Manager: Justin Townsend Agency: Johannes Leonardo Chief Creative Officers: Jan Jacobs, Leo Premutico Creative Director, Partner: Ferdinando Verderi Creative Directors: Wesley Phelan, Matthew Edwards Copywriter: Jeph Burton Art Director: Hunter Hampton Head of Integrated Production: Dana May Executive Producer: Maria Perez Senior Producers (Film): Tina Diep, Stine Moisen Producer (Online Content): Doug Moffitt Production Coordinator (Film, Online Content): Alexandra Olivo Group Account Director: Sam McCallum Account Director: Dom Dalton Account Supervisor: Gulru Soylu Head of Strategy: Mark Aronson Strategist: Miné Cakmak Senior Business Affairs Manager: Ann Marie Turbitt Production Company: RSA Films Director: Terence Neale Executive Producers: Jules Daly, Paul Kawasaki Producer: Rozanne Rocha-Gray Director of Photography: Alexis Zabe Production Company: Cape Town Egg Films Executive Producer: Colin Howard Producer: Rozanne Rocha-Gray Editorial: Exile Lead Editor: Shane Reid Editors: Jay McConville, Travis Moore Executive Producers: Sasha Hirschfeld, Carol Lynn Weaver Head of Production: Melanie Gagliano Visual Effects: Blacksmith Visual Effects Supervisor, 2-D Lead: Iwan Zwarts 2-D Compositors: Daniel Morris, Liz Lyons Rotoscoping: Trace VFX 3-D Lead Artist: Tom Bussell 3-D Artist: Ylli Orana Executive Producer: Charlotte Arnold Producer: Megan Sweet Color: Company 3 Colorist: Tom Poole Producer: Clare Movshon Music: “My Way“ Writers: Claude Francois, Jacques Revaux, Gilles Thibaut, Paul Anka Publisher: BMG Master: Frank Sinatra, Universal Music Enterprise Adidas Global Music Manager: Daniel Cross Music: “Human Remix“ Creative Lead, Music Director: Morgan Visconti Creative Lead, Sound Design: Michael Jurasits Executive Producer: James Dean Wells Composer, Arranger: James Leibow Sound Design: Q Department Executive Producer: Zack Rice Producer: Guin Frehling Sound Mix: Sonic Union Sound Engineer: Steve Rosen Executive Producer: Justine Cortale Producer: Patrick Sullivan Videographer (Cape Town): Deon van Zyl Videographer (Los Angeles): Anton du Preez Photographers: Hayden Phipps, Cape Town; Dan Regan and Atiba Jefferson, Los Angeles Editors: Sean Dunn, Misha Spivack