History of Mercury Drug: The Rags to Riches Success Story

This video is about how the history of Mercury Drug and how it all started out. Mercury Drug is the most dominant pharmaceutical chain in the Philippines with a market share of around 50-62%. It is considered as the leading brand in its segment, and it not only has the biggest share in the market, but it has also become the top-of-mind brand as to where to buy medicine. It has formed a powerful brand built on the idea of people’s trust for Mercury to provide them with authentic medicine. As of 2019, 74-year-old Mercury Drug has over 1,100 branches in the Philippines and remains as the leading drug store in the country. However, in recent years, big players have been making big moves. Robinsons Retail acquired the Generics Pharmacy, South Star Drug, and Rose Pharmacy. Ayala has entered the category with Ayala Health — their pharmaceutical retail arm composed of Generika and Grace Pharmacy. With this, Mercury Drug will need to step up its game in order to retain its dominant advantage.