Roxette - Joyride | 1991 | Official Video | 4K Remastered

Roxette - Joyride (Official Music video) © 1991 Artist : Roxette Song : Joyride Album : Joyride (1991) “Joyride“ is a song by the Swedish pop duo Roxette. Written by Per Gessle, it was released as the lead single from their third studio album, Joyride (1991), the follow-up to the duo’s highly successful second studio album, Look Sharp! (1988). It became one of Roxette’s biggest hits, and was one of the most successful singles of 1991, topping multiple record charts across Europe, as well as in Australia, Canada and the United States. Promo video for Roxette: Joyride. Director: Doug Freel Stars: Marie Fredriksson, Per Gessle, Roxette Roxette - Joyride (Official Video) [Remastered] JOYRIDE (30th Anniversary Version) Directed by Doug Freel Produced by Andy Picheta Restored and edited from original 35 mm tapes by Thomas Ahlén, Filmtech. 2021 Thirty years ago, the Swedish pop sensation Roxette got their fourth US #1 single with ”Joyride” – the title track to their third album. With MTV being an ever increasing power in the early 90’s pop business, a spectacular – and costly – music video was a necessary element in the bag of tricks that could send a single all the way to the top. And ”Joyride” truly was no exception. It became a strikingly playful video, with Marie and Per sometimes sitting on a Ferrari while a hidden driver operated the accelerator and break-pedals. A joyride in 4K But thirty years of heavy rotation had made its mark on the original video (which probably had been copied and then copied again, before disappearing out of sight), so a restoration was definitely due. As a part of the 30th Anniversary celebrations, the “Joyride” video has resurrected in a new and improved version with sparkling colours and amazing clarity in 4K resolution.