this brand took Tokyo by storm and disappeared - the story of 20471120
there were no videos about 20471120 at all so i decided to fix that :p ended up being quite a rabbit hole but it was well worth it! subscribe if you want more similar content, i am planning to make more!
00:00 intro
00:59 brand history
12:00 what is a “harajuku“
13:39 what does the name mean
15:50 runway analysis
16:20 ss98 “YIKES“
21:24 ss99 “Secret Flower Garden“
23:22 aw00 “Recycouture“
30:27 ss03 “Overlap“
32:15 looking at some 20471120 pieces
38:00 random interesting facts
46:15 the end?
48:41 what’s going on with the brand now
50:46 outro yapping
sources (i cant add clickable links to youtube yet because of youtube guidelines so you’ll have to copy them manually):
huge interview with nakagawa (in japanese):
fruits mag archive (search for ep 001 and 002, they also have english versions but they cost like $8 a piece, totally worth it tho):
oliver’s interview:
@myclothingarchive also has some amazing pictures of various 20471120 garments
i’m @103garmentsinmycloset on all platforms (instagram, tiktok, patreon, etc.)
keywords: 20471120, fashion, clothes, designer, archive fashion, japanese fashion, number nine, hysteric glamour, undercover, if six was nine, bape, designer fashion, archival clothing, brand history, archive brand, hyoma, tra i venti, two o four seven one one two zero, masahiro nakagawa, lica azechi, masahiro lica
playboi carti wore a jacket by this brand btw (new opium trend confirmed)
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