AR head-up display on public roads? Real cars, real holography by WayRay

No CGI here—it’s all real. This is a video of our WayRay team testing the Holographic True AR head-up display. All journeys were performed in normal city conditions. All navigation, Advanced Driver Assistance System (ADAS) and infotainment features are working in real-time, on real data • The interface elements fit naturally into the space in front of the vehicle and interact with each other, always taking into account everything that’s going on at any particular moment. • We combine revolutionary hardware and optics with the best software in terms of positioning accuracy and lowest latency. • The technology takes into account the particularities of each unique user’s experience, which covers more than just the navigational needs of the driver. • We do not only show navigation when a maneuver is necessary; we also guide the user to these maneuvers by means of AR navigation on the road. •  We have created a combination of much different navigations, ADAS, and Infotainment features that work in tandem without distracting the driver. Find out more about the first-ever Holographic Augmented Reality Display here: Check out for the latest news: