(PLASTIK) - A short film to end plastic pollution in South-East Asia
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‘(PLASTIK)’ is a short film developed by MeshMinds and Studio Birthplace, inviting audiences to view the plastic pollution crisis through the eyes and imagination of a child in South-East Asia. The film follows the child experiencing hyper-realistic glimpses into a plastic-polluted future through the lens of a plastic bottle ‘telescope’, using creative storytelling and thought-provoking scenes, to raise awareness and catalyse action to end plastic pollution in the region.
Objective
The objective of (PLASTIK) is to visually narrate, particularly in a South-East Asian context, the social implications of plastic pollution; increase empathy for the crisis; and activate emotions that will drive behavioural change amongst youth in the region to say no to single-use plastic.
Sustainable Practices During Film Production
The film was shot in Sepang, Malaysia. Studio Birthplace provided meals without the use of single-use plastics and required the crew to use their own reusable water bottles, while opting for digital call-sheets and scripts. Carbon emissions from transportation during the shoot days are calculated and compensated 150% through tree planting.
(PLASTIK) was developed by MeshMinds and Studio Birthplace, and was launched on World Environment Day in partnership with the UN Environment Programme and SEA circular.
Please write to mesh@ if you want to know more
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