How Nicole McLaughlin Used Instagram to Go From Design Intern to the Leader of Upcycle Fashion

On this week’s episode of IDEA GENERATION, designer Nicole McLaughlin takes us on a journey from her time as a graphic design intern, to becoming a viral sensation on Instagram by crafting creative upcycled shoes, to starting her own design courses, and collaborating with brands like Reebok and Vans. Act I 00:00 Intro 1:26 Discovering graphic design 2:39 Influences 3:23 Navigating creative blocks 3:42 Takeaways from college 5:12 Reebok internship 6:29 “I like the idea of luck” 6:59 Becoming a full time employee at Reebok 8:01 Working on personal projects 8:49 “Where my ideas come from” 9:07 Finding a source of motivation 10:17 Putting work out in the world Act II 12:14 Rotation at The Farm 13:47 Biggest advantage as a creator 14:01 Starting to have viral moments 14:38 Pursuing freelance 15:15 Making 1 of 1 16:49 Monetizing her work 18:25 Ultimate creative goal 18:43 Putting together the workshops 21:38 Boundari