Are You chasing revenue at the expense of everything else?

Are You chasing revenue at the expense of everything else? Revenues are Vanity, Profits are Sanity, Cash Flow is Reality ™. There are smart💡 revenues and not very smart❌ revenues! The ultimate test is the ability of a business to generate SUSTAINABLE free cash flow, much of which is generated through profits💰. Generating sustainable cash flow in the absence of making a profit will result in most businesses struggling😣 to survive. ✅ Does your accounting department share any information with your managers or C suite concerning cash flow expectations and what needs to be done in the organization to improve it? ✅ Does your company generate sufficient free cash flow to support the desired growth? ✅ If not, is there a plan in place to achieve your desired free cash flow goals? What would be the question that you would add to the ones above? To know more, please connect with me on LinkedIn. #innovation #technology #startups