The World of Tomorrow – Big Tech meets Neuroscience | Benjamin B. Bargetzi | TEDxSHMS

If looking at the tremendous success of tech entrepreneurship and Big Tech companies such as Google, Amazon, Microsoft, and Apple, the question arises of what the fundamental principles are that fostered the success of these companies. Looking into the human brain, Benjamin Bargetzi explains how the success of Big Tech companies can be traced back to developments and mechanisms in the human brain, and what this means for companies and private individuals alike in the coming decades. The World of Tomorrow – Big Tech meets Neuroscience. If looking at the tremendous success of tech entrepreneurship and Big Tech companies such as Google, Amazon, Microsoft, and Apple, the question arises of what the fundamental principles are that fostered the success of these companies. Looking into the human brain, Benjamin Bargetzi explains how the success of Big Tech companies can be traced back to developments and mechanisms in the human brain, and what this means for companies and private individuals alike in the coming decades. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at