Ram Rebel TRX Concept

The Ram Truck brand unveiled the Ram Rebel TRX concept, a whole new level of extreme pick-up truck performance and design, at the 2016 State Fair of Texas press conference on Thursday, September 29 in Dallas, Texas. In this video, the head of the Ram brand, Jim Morrison, joins members of the Ram Truck team who worked on this concept, to talk about how they brought their long-held vision to reality.