Ralph Lauren 4D

A fantastic 4D digital fashion experience in Bond Street @ The Ralph Lauren Shop - 10 November 2010. To celebrate 10 years of digital innovation the throng witnessed a cutting edge light projection as the facade of the Lauren building was transformed with a huge central staircase down which 50’ models paraded, Prince Charles polo ponies pranced across the building, a giant red (must have) handbag and perfume fountains added the 4th dimension ... scent. This was the unveiling of a ground breaking new technol