Good Strategy/Bad Strategy: the difference and why it matters

Speaker(s): Professor Richard Rumelt Chair: Professor Gordon Barrass Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building. Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with “strategy.“ Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.