How Social Media is Impacting the Sales Process

Visit for the latest sales tips. Today’s sales environment has definitely changed and professional salespeople are learning to adapt by embracing social media as an effective way to connect with prospects and customers. From sparking a conversation on Twitter, to connecting and sharing resources with someone on LinkedIn, social media has armed us with new ways to research, prospect and add value more creatively than ever before. In this video, social media strategist Joe Soto interviews America’s #1 Sales Trainer, Tom Hopkins, author of the best selling business book How to Master the Art of Selling. A world-renowned speaker and authority on sales, Joe thought it would be valuable to get his thoughts and insights on how social media is impacting the sales process. Here are some of the tough questions asked and discussed on the video: • What do you say to the new young sales professional who believes he or she can rely on social media and technology to build relationships with prospects? • What are the important people skills a new person entering the sales world must master that will then transfer how he or she comes across when using social media tools? • What do sales leaders need to do to make sure their people are well trained or coached on what matters most? • Do face-to-face and phone conversations still have the same value or can salespeople do it all online today? • Where do you think social media has helped the most, and where has it hurt the most in how we sell in today’s environment? Get the answers to these questions and more by viewing the video below. We look forward to your feedback, comments and questions. Sales Media for salespeople | social media for selling | how salespeople can use social media