Commenting on the campaign, VKC Noushad, Managing Director, Walkaroo International Pvt Ltd said“
This festive season, Walkaroo, a leading Indian fashion footwear brand, has laun ched this integrated marketing campaign, “Walk More. Restless”, to reinforce its consumer connect. Starting October 12th, Walkaroo will release a series of six films, featuring Bollywood actor and superstar, Aamir Khan. The actor will be seen in 6 different avatars in this campaign series.
Through interesting and engaging storytelling, the brand weaves its brand ambassador Aamir Khan in 6 different characters. The films aim to create brand awareness amongst consumers and encourage people to explore the modern, comfortable, and durable, range of footwear designed for young consumers, who seek comfort and style at an affordable price.
Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films sho wcasing Aamir Khan playing different avatars, such as Private detective, Career Counsellor, Principal, CBI, Do ctor and Grandfather in each version of the film. The idea was to
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