A new reality. Maxim Zhestkov and the first-ever BMW i4.

To celebrate the reveal of the new all-electric BMW i4, BMW invited Russian media artist Maxim Zhestkov to freely interpret the new vehicle, and create a series of digital artworks using the BMW i4 design and technology as his inspiration. The result is a series that is as mesmerizing as it is unique. Maxim Zhestkov is a Russian media artist and director whose work centers on the influence of digital media on shifting the boundaries of visual language. “I started out studying traditional architecture, but somewhere down the road I came to realize that the 3D software we used for mapping and modeling had so much more potential,” Zhestkov says. What followed were years of autodidactic discovery, finally leading him on a path towards digital artworks, powered by algorithms, theoretical physics, mathematics, and of course, interaction between objects, virtual canvases and the artist himself. One such “hidden reality” was brought to life through a digital art collaboration Zhestkov entered with BMW for the