Possibilities, Nike

2014 Film Craft; Silver x 2, Bronze x 2 / Film; Gold x1 ‘If you can run a mile, run a race’ is the rousing message that fires the pistol at the start of this energetic 90-second spot. It encourages people to see the limitless potential of movement: if they can take that first step towards fitness, there’s no predicting where it might end up. It effortlessly encapsulates Nike’s Just Do It imperative by showing that every athlete has to start somewhere. The conversational voice-over helps viewers feel that they can do it, while the cameo appearances by LeBron James, Serena Williams and Gerard Piqué ensures that the focus stays squarely on amateur athletes.