Video by Gleb Yakushev

The official video for ‘First You Jump’, the second single from Simple Minds’ eighteenth studio album ’Direction of the Heart’ - set for release on 21st October 2022. Pre-order ‘Direction of the Heart’: Subscribe: Directed by GIORGIO TESTI Produced by PULSE FILMS ITALIA Director of photography LUCA CIUTI Producer SILVIA MD AZZOLINA Production manager MARCO AGNESI Production coordinator ELENA SANTAMARIA Post production producer AMBRA USELLINI Runner FEDERICO PANASITI Admin ALESSANDRO CLARY Steadicam operator MARCO ARTUSI Camera operator NICOLA CAVALAZZI Camera assistant TOMMASO DE MICHELI, PIETRO PREMANADA Drone operator ANTONIO ZIMBONE Runner & additional camera operator ALESSANDRO CAPPELLO Sound MIX Andy Wright Editor LIVIA DI LUCIA @ LACONIC Colorist GIORGIA MEACCI Post Production EEZEE Official Site: Latest Tour Dates: Latest Releases: Newsletter: Socials: Simple Minds have been musical pioneers for 40 glittering years. Catching the mood of the post-punk era, when the angry sounds of 1977 were splintering into a thousand different shapes, they emerged with a style rooted in the art-rock of David Bowie and the electronic dance of Donna Summer. They went on to become one of the great bands of their generation, deploying rousing choruses and booming atmospherics to provide a soundtrack that has endured. They topped the American chart with Don’t You (Forget About Me) and followed suit in the UK with the Ballad Of The Streets EP (featuring Belfast Child). In selling over 60 million records, they have seen three of their 20 studio albums reach number one in the UK – Sparkle In The Rain, Once Upon A Time and Street Fighting Years – a chart-topping feat equalled by their live album Live In The City Of Light and the compilation Glittering Prize. A spellbinding touring band, they have graced the world’s biggest stadiums. They starred at Live Aid and played three momentous London shows in honour of Nelson Mandela. The past decade has also seen a remarkable resurgence, their world-class credentials acknowledged by a Q magazine Inspiration award in 2014 and an Ivor Novello in 2016. They are now marking their 40th anniversary with a world tour, live album and career-spanning compilation.