“INDUSTRY ON PARADE“ ARTHUR D. LITTLE CONSULTING, LINOLEUM BLOCK PRINTING, AUTOMATIC DAIRY 97574b

A recipient of the Peabody Award, “Industry on Parade“ was a short television program that aired in the United States from 1950–1960. It was produced by the National Association of Manufacturers. The show depicts complicated industrial processes that transform raw materials into finished products available for consumption by Americans. This particular installment of the series is a black-and-white film that highlights the work of various businesses big and small across Massachusetts, Michigan, and Missouri. The film is composed of scenes of Arthur D. Little Inc. consultants at work in the company lab, as well as award winning artists Gwen Frostic sketching scenes of Michigan wildlife. The film closes out by depicting the technical innovations that allowed for Sky-Go Farms in Missouri to deliver high quality fresh milk. Steam whistle sounds, title page (0:07). Montage scenes of various mechanisms at work in factory settings, printing press, milk flows through glass pipe (0:10). PSA Message interlude: need for flow of capital for success of economy, interior of bank showing clients giving cash to bank tellers, montage scenes from different construction sites, freshly manufactured suit jackets hang in industrial store room (0:41). Abstract sketch of scientist in lab measuring liquid into beaker with text “Massachusetts” (1:20). Young men sit at one arm school desks in university lecture hall, taking notes in notebooks (1:24). Professor in suit and tie lectures beside blackboard (1:36). Professor wearing white lab coat moves around 3D models of perhaps conductor systems along black board in front of university students (1:40). Exterior door Arthur D. Little Inc. building at 30 Memorial Drive in Cambridge, Massachusetts (2:00). Meeting between Arthur D. Little Inc. President Raymond Stevens and two high school science teachers meet in office (2:10). Female science teacher wears white lab coat, conducts research in Arthur D. Little Inc. laboratory - chemical resistant lab sinks, beakers line walls (2:28). Male science teacher conducts experiment in front of group of high-school aged science students (2:37). Female science teacher in white lab coat is brought white bunny by lab assistant, uses syringe to inject liquid into bunny’s ear (2:53). Male science teacher helps crew test equipment, what looks like metal vent pipe (3:16). Female teacher checks on students in classroom, lab partners look through microscope while seated at desk (3:33). Illustration of lake, pine trees, and snow-covered mountains with text “Michigan” (3:47). Gwen Frostic sits and sketches trees along snowy banks of perhaps Betsie Lake in Frankfort, Michigan (3:51). Exterior of Gwen Frostic’s shop Presscraft Papers (4:07). Gwen Frostic artistic process: sits and uses pencil to outline sketch in linoleum blocks, close-up hands guiding linoleum cutter along shape outlines, Frostic operates Heidelberg press (4:18). Shop girls in 1950s style dress help organize interior of shop (5:42). Montage close-ups of various designs, scenes on cards throughout Frostic’s shop (6:02). PSA Message interlude: US Public Health Service common cold’s effect on America’s workforce, woman in lab conducts experiments to help make vaccine (6:38). Illustration of cows in field with text “Missouri” (7:18). Scenes from Sky-Go Farms, Fulton Missouri: dairy cows crowd in outdoor feeding pen, cows lined up in automatic milking system, milk flows into receiving jars (7:22). Man in felt fedora looks up as milk flows through glass pipe to processing department, attendant adjusts dials and machinery to heat, homogenize milk (8:04). Close-up control panel recording temperatures used in pasteurization (8:24). Automated packaging machine, completed cartons of milk packaged into shipping containers, placed into perhaps 1950s Divco Milk Delivery Truck (8:31). Sky-Go Farms automatic milk vending machine along city street (9:19). Arthur D. Little is an international management consulting firm originally headquartered in Boston, Massachusetts, United States, founded in 1886 and formally incorporated in 1909[3] by Arthur Dehon Little, an MIT chemist who had discovered acetate. Arthur D. Little pioneered the concept of contracted professional services. The company played key roles in the development of business strategy, operations research, the word processor, the first synthetic penicillin, LexisNexis, SABRE, and NASDAQ. Gwen Frostic (1906 – 2001) was an American artist, entrepreneur, author, and Michigan Women’s Hall of Fame inductee. A lifelong resident of Michigan, Frostic is known for her naturalist, Linocut block print artwork, created using Original Heidelberg Platten presses. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit