Introducing the Jolie Madame, as seen on the iconic Gisele Bündchen, for Balmain Spring 2024.

BALMAIN SPRING 2024 An ode to love, an ode to icons. Introducing the JM Balmain Bag as seen on the iconic Gisele Bündchen for Balmain Spring 2024, lensed by Rafael Pavarotti in a vivid tableau of vibrant hues and delicate nuances. This latest creation from Olivier Rousteing takes its name from the house’s iconic ”Jolie Madame” silhouette, embodying a rich heritage in tribute to Monsieur Balmain’s audacious postwar creations.