Jules - Men In Progress (November 2020)

In its latest commercial, the fashion brand ’Jules’ pokes fun at clichés about men and their masculinity: “Better fashion for a better world. The new Jules is committed to dressing men who wear progress. An adventure tour towards the future, where clothes are designed to last, to be transformed, to be reused. An adventure where clothes are more and more environmentally friendly: jeans made from recycled bottles, cotton t-shirts 100% made from organic farming. An adventure punctuated by positive actions, bot