Logo Design – How to Improve Your Letterforms

How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography? In this episode, Chris Do, carefully adjusts the details of this “devote” logotype. 0:46 - problems with the logo 0:54 - What are overshoots? 1:18 - Matching thicks and thins 1:44 - Aim for optical balance 3:18 - Finessing the letter thicknesses 3:40 - Comparing to Bauer Bodoni 4:50 - Study well-drawn typefaces 6:30 - Simplify your illustrator curves 8:05 - Compare each logo version 8:23 - How to draw an “e“ in Adobe Illustrator #LogoDesign #Tutorial #AdobeIllustrator === 👉Subscribe: 👉See our main channel: #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: If you’re a complete beginner, con