Key Colours A/W 24/25: Apricot Crush

WGSN and Coloro present their Key Colours for A/W 24/25, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology. WGSN’s Colour of the Year for 2024, Apricot Crush was first introduced into the palette for A/W 23/24 aligning with a focus on balanced lifestyles that nourish the body and mind. This balancing bright is an activating vitamin tone that embodies a full spectrum approach to health and wellbeing. Encompassing the natural vitamin- and antioxidant-rich benefits of apricots and oranges, it also draws from the beauty found in nature. Through times of so much uncertainty, Apricot Crush continues to confirm its importance, acting as a color full of hope and positivity. To find out more about the Key Colors for A/W 24/25, download our sample report: