Delight 2015 : Golden Krishna - Bay to Breakers: From Nothing to Something in 60 Days

When Zappos became the title sponsor of Bay to Breakers, the largest footrace in North America, they faced a challenge steeper than any San Francisco hill on the course: with 60 days and 70,000 runners, do something innovative. Golden Krishna, senior UX designer at Zappos Labs, takes us behind the scenes of this 60-day sprint, showing how experience prototyping powered his team across the finish line, with an RFID-enabled self checkout system that created a faster, better experience for runners. http://deli