Volvo has a reputation as the quintessential family car and in the new campaign for the XC90 model

XC90 has always been gorgeous and I do like that it did not change much since 2016. Volvo, unlike other brands don’t do stupid facelifts. They don’t need to, their design is timeless, elegant and clever. Therefore I was really afraid that this refresh would be… unnecessary. But it turns out it is absolutely beautiful. I watched live the reveal this morning. I love it. Please keep it for another 10 years or more ! Such a nice refresh.