How to Sell Anything: Crash Course Entrepreneurship #12

It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We can craft a narrative and use well-placed emotional appeals to tell customers a story. Even if you don’t consider yourself a persuasive person, you don’t need a 5 charisma modifier to succeed at this crucial stage of entrepreneurship. *** Crash Course is on Patreon! You can support us directly by signing up at Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia