Zero Gravity is a collaborative experiment by Sila Sveta and Louder Agency in finding a new approach to car presentation. Two industrial robotic arms hold and rotate a full-scale car model, while their movements are synchronised with and complemented by projection mapping on the car as well as the video on the background wall, all in one multi-technological performance.
Producers: Alexander Us, Alexey Rozov
Creative Director: Alexander Us
Art Director: Ilya Balakin
Project Manager: Ekaterina Rezvova
Concep
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