Consumer market Trends, Expert Tips by Lee Yoon-Ju

Consumer market Trends, Expert Tips by Lee Yoon-Ju If you want to know more about Atomy company and business, please visit Lee Yoon-Ju, Macrole Embrain FMCG Specialist Senior Manager, Covid 19 has shaken up our life in a very short time, students take online classes, there is big changes in consumption, food market changes, persona care market changes, the need for help and safety grows, the changes in food and personal care market trends, 2021 Food Market Trends 1. Evolution of home-cooked meals: Special becomes daily life! home economy, economy that takes place at home, delivery service increases, HMR, Home Meal Replacement, Restaurant Meal Replacement, Isn’t it nice to be able to enjoy food from a good restaurant without having to leave the house, 2. Greensumer - Green consumption eco-friendly on the table Consumption characteristics of the MZ generation: Ethical consumption is an important value for the MZ generation, Pursue sustainable consumption, Active and activist consumption orientation greensumer, eco-friendly, eco-friendly ingredient materials, eco packaging, vegan, thenumber of vegetarians has increased in past 10 years, MZ generation is composed of the millenium and gen Z, not harm environment, not harm animals, 3. Eating is also curated D2C, direct to consumers, Grossier is successful in inviting consusmer participation, consumer interest, consumer taste preference, personal convenience, Minchodan, to describe people who loves chocolate, 2021 Personal Care Trends 1. Convenience: Pursuing convenience and premium convinium, combination of convinient and premium, high-tech household appliances that increase the effectiveness and efficiency of household chores, are easy to use and increase consumer time efficiency, robot vacuum cleaner, clothes dryer, dishwasher, dry cleaning, This era is where convenience is the competitive advantage, 2. Design: Changes in the future consumer industry Omni-layered homes, refers to a house transforming into multi-layered space, Omni-Layered Homes ‘Omni-Layered Homes’ is one of the trends of 2021, meaning ‘evolution into a space where new functions such as work and leisure are added to the basic role of a house, simply ‘residential’. Layered home is a space that performs various functions such as home study, home work, home training, home cafe, home camping, home gardening, home farming, etc. thanks to the increase in single-person households and the home furnishing craze. The concept has been expanded. 3. Hyper-individualization: the era in which individual personality became the most important