Play Yourself - Hailey Baldwin Bieber × Bolon Eyewear

BOLON is conveying elegance and beauty reflecting the uniqueness of every Women and Men. The brand inspires everyone to be their true self, unique, modern, and fashionable. BOLON enhances people to express their personal style. This is the “My Style, My Bolon” story. To represent BOLON, Hailey Baldwin, the rising American Supermodel, has been chosen to be the new 2017 face of Bolon in the United States, Europe, People’s Republic of China (including Hong Kong and Macau). Hailey Baldwin, known for her high sense of fashion and trendy style, is the perfect fit to represent the brand with glamour and femininity. She will appear in a communication campaign starting in March 2017, including TV advertising, internet, print and in-store. The brand movie and visuals have been shot in Los Angeles, featuring BOLON story “Be real, be unique, that’s my style, that’s my Bolon eyewear”.