The new Peugeot Logo and Brand Design

The world’s oldest surviving Automotive Brand is reaffirming its personality and character with a new logo. It is turning over a new page in its history. On 25 February 2021, PEUGEOT unveiled its new logo: a coat of arms adorned with a magnificent lion’s head. Since 1850, PEUGEOT has had ten successive logos, all of which feature the lion’s emblem. Today an eleventh version, even more streamlined, more qualitative and more elegant, has just been created by the PEUGEOT Design Lab, the PEUGEOT brand’s Global Brand Design studio. Launched in 2010, the current logo needed to change to crown the brand’s move upmarket. After having completely overhauled its vehicles over the last 10 years, PEUGEOT is redesigning its logo to keep pace with its products. At the beginning of 2021, with the launch of a range that will be ushered in by the new PEUGEOT 308, with a new website and with the creation of STELLANTIS, the stars are aligned. PEUGEOT is a brand in tune with the times. With even a step ahead of its time, it