Entering the Metaverse​ with the BMW iX1

A fitting arrival for our new digital hero. The all-electric BMW iX1 has landed in the Metaverse.​​ ​​ You are invited to experience it for yourself via @ReadyPlayerMe. Once inside the BMW Metaverse Experience, you can:​​ ➡️ Create your very own avatar​​ ➡️ Dress it in the official BMW hoodie straight from our Lifestyle collection​​ ➡️ Take your well-dressed avatar to other Metaverses supported by Ready Player Me.​​