Dairy Farmers of Canada / Mia & Morton (Canada)

Creative production company Gentleman Scholar, with offices in LA and New York, recently teamed with DDB Canada and the Dairy Farmers of Canada (DFC) to produce a touching animated short film at the heart of a new integrated campaign to help elevate the quality perception of Canadian cheese. Set in a quaint artisan cheese shop, “Mia and Morton“ spotlights an aging cheesemaker and his energetic daughter, who also happens to be his apprentice and muse. Mia helps out at the shop, learning the craft and urges