Is this the end of Google Search? How the giant could lose its lead

A perfect storm is coming for Google Search. Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers’ go-tos. All while Microsoft and Satya Nadella try to steal share and make the “800-pound gorilla“ dance. It pays billions to Apple to maintain its position. This week on TechCheck, how to lose a lead -- is this the end of Google Search as we know it? Chapters: 00:00 – The end of Google Search? 1:16 – Thee 800-pound Gorilla 4:17 – Losing its lead 9:01 – Google’s Gold For access to live and exclusive video from CNBC subscribe to CNBC PRO: » Subscribe to CNBC TV: » Subscribe to CNBC: Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Facebook: Follow CNBC News on Twitter: Follow CNBC News on Instagram: #CNBC #CNBCTV