Audio Branding Case Study: Kyrö Distillery Company - How can sound change our sense of taste?

Audiodraft and Kyrö Distillery Company teamed up to design an experience at Slush Music 2017 to showcase the power of audio on our taste perception. We paired Kyrö’s new products with two specialized custom tracks to highlight the bitterness in one drink, and the sweetness in the other, to increase the memorability and enjoyment of the beverages. Learn more about the power of audio at .