Brand Character Diamonds: How to Create Them - Ryan Deiss

“If we don’t like the character, if the character does not resonate with us, if we don’t identify with the character and the situation that they’re story is irrelevant to us.“ - Ryan Deiss In this video, Ryan Deiss explores the importance of storytelling in creating emotional connections and becoming relatable to your market. The fastest way to do this is done using the concept of a Character Diamond and shows viewers exactly how to create and leverage them for their own brand.