Market Segmentation in Sustainable Banking

From the mediaX Conference “New Approaches to Audience Segmentation“: Department of Civil and Environmental Engineering Visiting Scholar, Bruce Cahan describes his ambitious and transformative Sustainable Banking Initiative. In short, sustainable banking would align people, purpose, and money. At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.